ABOUT US
SENG HUAT is the leading electrical, home appliances, and smart gadgets shop that serves and provides the best services to all our valued customers.
Established in 1969 and located at the heart of Kuala Terengganu, we are one of the most experienced and reputable home appliances outlets serving satisfied loyal customers over the years. We provide the widest range of home electrical products at hard-to-beat prices while striving to provide excellent after-sales service, all at affordable competitive prices.
Pay us a visit and you won't leave empty-handed. Lots of goodies await you.
Your Satisfaction is Our Top Priority!
Welcome...
OUR LOGO
The name "SENG HUAT" finds its origins in the Hokkien dialect, specifically derived from Chinese characters "勝發" which carries profound meanings. "SENG/勝"symbolizes success, while "HUAT/發"embodies prosperity. These symbolic elements aptly represent the core values and aspirations of our esteemed company.
At the heart of our company's identity lies the theme of unity, elegantly expressed through the color blue. This choice of color reflects our commitment to fostering a cohesive and harmonious environment where collaboration and collective growth thrive.
COMPANY VISION
TO BECOME MALAYSIA'S TOP CHOICE FOR RELIABLE AND INNOVATIVE ELECTRICAL & HOME APPLIANCES SOLUTIONS
Our vision is to become the priority choice for people in Malaysia seeking reliable and innovative solutions for their electrical and home appliance needs. By consistently providing dependable and cutting-edge products, we aim to set the standard for excellence in the industry.
In 10 years, our ambitious plan is to expand our outlets across Peninsular Malaysia, offering high-quality value not only to our valued customers but also to our dedicated team. We strive to create a supportive work environment that promotes growth, provides ample learning opportunities, and rewards exceptional performance. By fostering a culture of empowerment and recognition, we aim to inspire our team members to reach their full potential and become the driving force behind our company's success.
COMPANY MISSION
TO IMPROVE PEOPLE'S LIFESTYLE WITH HIGH-QUALITY PRODUCTS AND EXCELLENT SERVICES
Our mission is to improve people's lifestyles by providing high-quality products at highly competitive prices. We are dedicated to ensuring the highest level of customer satisfaction.
We aim to solve customer problems by offering innovative solutions and addressing customer needs effectively. Our knowledgeable team is committed to understanding customer issues and providing tailored recommendations, ensuring each customer receives the right product and support to solve any problems.
Founding Seng Huat: A Journey from Humble Beginnings
Seng Huat's founder - Mr Fong Boon Chong
The story of Seng Huat begins with an ambitious visionary, Mr Fong Boon Chong (the founder), whose journey of success started with a half-rented shop at Jalan Banggol. Fresh from his graduation from the Overseas Chinese Institution in Singapore, he embarked on a bold venture that would forever shape the legacy of Seng Huat. To establish a foothold in the market, the founder decided to offer electrical appliance repair services.
A Dream Takes Root: The Birth of Seng Huat
In 1969, Seng Huat embarked on its official journey by securing a full shop, with determination and the resources at hand, we successfully transformed a small wooden house into a thriving business. As our business grew, we gradually diversified our offerings. We started introducing furniture, bicycles and small electrical items like batteries, to meet the evolving needs of our valued customers.
Rising to the Challenge: Navigating the Path of Growth and Closure
Driven by our growth, we seized the opportunity to open a branch at Jalan Sultan Ismail. However, the challenges of limited manpower eventually led to its closure.
Pioneering New Paths: Diversifying Beyond Electrical Appliance Repairs
In 1976, our journey extended beyond electrical appliance repairs, as we diversified our offerings and introduced ESSO gas to our valued customers. During that time, we used to sell bicycles and furniture, but we made the decision to close those chapters and focus solely on selling electrical appliances. This allowed us to become more professional and provide quality service to our customers.
Branching Out: Marking Our First Venture
With a planned budget, we strategically invested in establishing our first branch at Jalan Masjid Abidin. This financial allocation allowed us to secure a prime location and create a captivating shopping experience for our valued customers. With the opening of our first branch, we proudly introduced the sale of TVs and radiogram. To provide exceptional customer service and ensure seamless stock distribution, we acquired our first pre-owned van.
A Visionary Step: Venture Into Astro Services
In 1996, we started selling Astro services, expanding into the television entertainment domain. Astro brought a diverse range of captivating content to our valued customers, offering movies, sports, variety shows, news, and more. Since then, our commitment to exceptional products and services has only grown stronger.
Pursuing Expansion: Introducing Digital Cameras and Gadgets at Jalan Masjid Abidin
In a bold move to expand our presence, our company decided to acquire an additional shoplot at Jalan Masjid Abidin. This strategic expansion is aimed at introducing a wide range of cutting-edge products, including digital cameras and a variety of gadgets such as mp3 players and earphones. With this venture, we are poised to cater to the evolving needs and desires of our valued customers while solidifying our position as a go-to destination for the latest technology and accessories.
Transforming Seng Huat: From Enterprise to Private Limited
Our company's growth story has led us from an entrepreneurial enterprise to an outstanding private limited company. This significant transition represents our commitment to elevating operations, enhancing credibility, and embracing new opportunities for sustained success. As part of this exciting chapter, our headquarters also found a new home at Jalan Masjid Abidin.
Taking the Next Step: Opening Our Second Branch
We expanded our presence to Paya Keladi, broadening our horizons and bringing our exceptional products and services closer to our valued customers. This moment marked a new chapter in our journey.
Farewell to Our First Shop: A Turning Point
In 2010, we sadly closed our inaugural shop at Jalan Banggol due to government land reclamation. Yet, we embraced the opportunity for growth, cherishing our founder's vision. With gratitude, we embarked on a new chapter, committed to delivering exceptional products and service to our valued customers in all our other shops.
Connecting the Future: Entering the Smartphone Market
We took a step into the world of smartphones as the demand for advanced communication and technology was increasing in 2011. We carefully curated a diverse range of top-notch smartphone brands and models, ensuring that every individual could find their perfect fit. In this new chapter, we are dedicated to empowering our customers with the latest technology that enhances their lives.
Grand Reopening: Becoming Samsung's First Brand Shop in Terengganu
On 28th December 2012, the Paya Keladi branch underwent a transformative renovation, emerging as the first Samsung Brand Shop in Terengganu. The grand reopening brought the latest and most innovative Samsung products to our valued customers.
Unveiling Our First Warehouse: Elevating Logistics and Expanding Possibilities
On 7th November 2017, we proudly introduced our first warehouse. Our first warehouse revolutionized our inventory management process. We delved into the implementation of advanced warehouse management systems, efficient shelving and racking solutions, and meticulous organization techniques. The establishment of our first warehouse represented a significant leap in our capacity to accommodate inventory growth and expansion.
Expanding Our Horizons: Launching Dataran Austin Branch
On 5th August 2018, we proudly launched our third branch at Dataran Austin, featuring Panashop and Sharp Brand Shop. This expansion brought cutting-edge technology and top-quality products closer to our customers.
The Next Chapter: Opening Jalan Sultan Ismail Branch
On 15th December 2018, we proudly launched our fourth branch at Jalan Sultan Ismail, dedicated to high-end products.
A New Milestone: Celebrating 50th Anniversary
To commemorate our 50th anniversary, we held our first lucky draw event. As a token of our gratitude to our valued customers, we presented a grand prize like no other – a chance to win a local brand car, Perodua Axia.
Exclusive Partnership: Becoming LG Electronics' First Brand Shop in Kuala Terengganu
On 10th January 2020, we proudly announced our exclusive partnership with LG Electronics as their first Brand Shop in Kuala Terengganu. We embarked on transforming the Paya Keladi branch into an exclusive LG Electronics Brand Shop, while still retaining the Samsung Brand Shop.
Expanding Space: The Growth of Jalan Masjid Abidin Branch
Responding to customer demands and business growth, we boldly expanded our Jalan Masjid Abidin branch by combining three shoplots.
Stepping into The Online Era: The Official Launch of Our Website
During the rise of the pandemic when physical interactions were limited, we took a decisive step forward to enhance our customer experience and adapt to the new normal. The launch of our website aimed to ease our customers’ shopping experience, providing them with a convenient and accessible online platform.
Branch Makeover: Showcasing an Additional Brand Shop in Dataran Austin Branch
In 2022, our Dataran Austin branch has undergone a stunning makeover, featuring the exclusive Haier Brand Shop. This transformation has provided our valued customers with an expanded selection of top-notch products.